Publications

CB Box

Cog Box

Emo Box

A selection of my best work in Consumer Behavior.

A selection of my best work in Cognitive Psychology.

A selection of my best work on Emotion.

All Publications

2026

Marckhgott, E., Kamleitner, B., & Estes, Z. (2026). What you see is what you might buy: Packaging transparency affects product preference via psychological ownership. International Journal of Research in Marketing. In press.

2025

Raffaelli, C., Bocchi, E., Estes, Z., & Adelman, J. S. (2025). BRAND: Brand Recognition and Attitude Norms Database. Behavior Research Methods, 57 (1), 1-26.

Scerrati, E., & Estes, Z. (2025). Words can interfere with perception at their associated locations: The role of orthography in spatial interference. Language and Cognition, 17, e79.

2024

Cossu, M., Trupia, M. G., & Estes, Z. (2024). Beauty is in the iris: Constricted pupils (enlarged irises) enhance attractiveness. Cognition, 250, 105842.

Hodges, B.*, Estes, Z.*, & Warren, C.* (2024). Intel inside: The linguistic properties of effective slogans. Journal of Consumer Research, 50(5), 865-886. (*equal authorship)

Sharma, V. & Estes, Z. (2024). Seeing is smelling: Pictures improve product evaluations by evoking olfactory imagery. International Journal of Research in Marketing, 41 (2), 282-307.

2023

Ruzeviciute, R., Kamleitner, B., Estes, Z., & Biswas, D. (2023). Sniffing the distance: Scents can make objects appear closer. Journal of Environmental Psychology, 91, 102104.

2022

Estes, Z. & Streicher, M. C. (2022). Getting a handle on sales: Shopping carts affect purchasing by activating arm muscles. Journal of Marketing, 86(6), 135-154.

2021

Streicher, M. C., Estes, Z., & Büttner, O. (2021). Exploratory shopping: Attention affects in-store exploration and unplanned purchasing. Journal of Consumer Research, 48(1), 51-76.

2020

Polyakova, A., Estes, Z., & Ordanini, A. (2020). Free upgrades with costly consequences: Can preferential treatment inflate customers’ entitlement and induce negative behaviors? European Journal of Marketing, 54 (4), 691-712.

2018

Adelman, J. S.*, Estes, Z.*, & Cossu, M. (2018). Emotional sound symbolism: Languages rapidly signal valence via phonemes. Cognition, 175, 122-130. (*equal authorship)

Estes, Z. & Barsalou, L. W. (2018). A comprehensive meta-analysis of spatial interference from linguistic cues: Beyond Petrova et al. (2018). Psychological Science, 29, 1558-1564.

Estes, Z., Brotto, L., & Busacca, B. (2018). The value of art in marketing: An emotion-based model of how artworks in ads improve product evaluations. Journal of Business Research, 85, 396-405.

2016

Guest, D., Estes, Z., Gibbert, M., & Mazursky, D. (2016). Brand suicide? Memory and liking of negative brand names. PLoS ONE, 11 (3): e0151628.

Guest, D., Gibbert, M., Estes, Z., Mazursky, D., & Lam, M. (2016). Modulation of taxonomic (versus thematic) similarity judgments and product choices by inducing local and global processing. Journal of Cognitive Psychology, 28, 1013-1025.

Streicher, M. C., & Estes, Z. (2016-a). Multisensory interaction in product choice: Grasping a product affects choice of other seen products. Journal of Consumer Psychology, 26, 558-565.

Streicher, M. C., & Estes, Z. (2016-b). Shopping to and fro: Ideomotor compatibility of arm posture and product choice. Journal of Consumer Psychology, 26, 325-336.

2015

Adelman, J. S., & Estes, Z. (2015). Why to treat subjects as fixed effects. Journal of Experimental Psychology: Learning, Memory, and Cognition, 41, 1602-1605.

Estes, Z., Verges, M., & Adelman, J. S. (2015). Words, objects, and locations: Perceptual matching explains spatial interference and facilitation. Journal of Memory and Language, 84, 167-189.

Jones, L. L. & Estes, Z. (2015). Convergent and divergent thinking in verbal analogy. Thinking & Reasoning, 21, 473-500.

Streicher, M. C., & Estes, Z. (2015). Touch and go: Merely grasping a product facilitates brand perception and choice. Applied Cognitive Psychology, 29, 350-359.

2014

Adelman, J. S., Sabatos-DeVito, M. G., Marquis, S. J., & Estes, Z. (2014). Individual differences in reading aloud: A mega-study, item effects, and some models. Cognitive Psychology, 68, 113-160.

Cirrincione, A., Estes, Z., & Carù, A. (2014). The effect of ambient scent on the experience of art: Not as good as it smells. Psychology & Marketing, 31, 615-627.

Kuperman, V.*, Estes, Z.*, Brysbaert, M., & Warriner, A. B. (2014). Emotion and language: Valence and arousal affect word recognition. Journal of Experimental Psychology: General, 143, 1065-1081. (*equal authorship)

Mather, E., Jones, L. L., & Estes, Z. (2014). Priming by relational integration in perceptual identification and Stroop colour naming. Journal of Memory and Language, 71, 57-70.

2013

Adelman, J. S., & Estes, Z. (2013). Emotion and memory: A recognition advantage for positive and negative words independent of arousal. Cognition, 129, 530-535.

Adelman, J. S., Marquis, S. J., Sabatos-DeVito, M. G., & Estes, Z. (2013). The unexplained nature of reading. Journal of Experimental Psychology: Learning, Memory, and Cognition, 39, 1037-1053.

Arbore, A., & Estes, Z. (2013). Loyalty program structure and consumers’ perceptions of status: Feeling special in a grocery store? Journal of Retailing and Consumer Services, 20, 439-444.

2012

Badham, S. P., Estes, Z., & Maylor, E. A. (2012). Integrative and semantic relations equally alleviate age-related associative memory deficits. Psychology and Aging, 27, 141-152.

Estes, Z. & Felker, S. (2012). Confidence mediates the sex difference in mental rotation performance. Archives of Sexual Behavior, 41, 557-570.

Estes, Z., Gibbert, M., Guest, D., & Mazursky, D. (2012). A dual-process model of brand extension: Taxonomic feature-based and thematic relation-based similarity independently drive brand extension evaluation. Journal of Consumer Psychology, 22, 86-101.

Estes, Z., Jones, L. L., & Golonka, S. (2012). Emotion affects similarity via social projection. Social Cognition, 30, 582-607.

Gibbert, M., Hampton, J. A., Estes, Z., & Mazursky, D. (2012). The curious case of the refrigerator-TV: Similarity and hybridization. Cognitive Science, 36, 992-1018.

Greenberg, S. N., Tokarev, J., & Estes, Z. (2012). Affective orientation influences memory for emotional and neutral words. American Journal of Psychology, 125, 71-80.

Jones, L. L. & Estes, Z. (2012). Lexical priming: Associative, semantic, and thematic influences on word recognition. In J. S. Adelman (Ed.), Visual Word Recognition, Volume 2. Hove, UK: Psychology Press.

Stinton, C., Tomlinson, K., & Estes, Z. (2012). Examining reports of mental health in adults with Williams syndrome. Research in Developmental Disabilities, 33, 144-152.

2011

Estes, Z., Golonka, S., & Jones, L. L. (2011). Thematic thinking: The apprehension and consequences of thematic relations. Psychology of Learning and Motivation, 54, 249-294.

Pasterski, V. L., Zwierzynska, K., & Estes, Z. (2011). Sex differences in semantic categorization. Archives of Sexual Behavior, 40, 1183-1187.

Thompson, P. D., & Estes, Z. (2011). Sound symbolic naming of novel objects is a graded function. Quarterly Journal of Experimental Psychology, 64, 2392-2404.

2009

Estes, Z. & Jones, L. L. (2009). Integrative priming occurs rapidly and uncontrollably during lexical processing. Journal of Experimental Psychology: General, 138, 112-130.

Golonka, S. & Estes, Z. (2009). Thematic relations affect similarity via commonalities. Journal of Experimental Psychology: Learning, Memory, and Cognition, 35, 1454-1464.

2008

Estes, Z. & Adelman, J. S. (2008-a). Automatic vigilance for negative words in lexical decision and naming: Comment on Larsen, Mercer, and Balota (2006). Emotion, 8, 441-444.

Estes, Z. & Adelman, J. S. (2008-b). Automatic vigilance for negative words is categorical and general. Emotion, 8, 453-457.

Estes, Z. & Jones, L. L. (2008). Relational processing in conceptual combination and analogy. Behavioral and Brain Sciences, 31, 385-386. [Commentary on Leech, Mareschal, & Cooper, 2008.]