Corporate Projects

Zachary Estes (PhD, Princeton University) is Director of Research for the Faculty of Management, Co-Director of the Behavioural Research Lab, and Professor of Marketing at Bayes Business School, City University of London. His research, which has won several government grants and international awards, is at the interface of cognition, emotion, and consumer behavior, investigating how consumers’ thoughts and feelings affect their decisions and experiences. His research has been published broadly in psychology and marketing journals, and has been reported in popular media including BBC Radio, Scientific American, New Scientist, Harvard Business Review, NewsWeek, BusinessWeek, The Guardian, The New Yorker, and Forbes. He consults or collaborates with companies and other organizations, and serves as expert witness on legal cases involving consumer behavior.